IMPLEMENTASI STRATEGI PEMASARAN PRODUK TABUNGANKU PADA PT. BANK PEMBANGUNAN DAERAH JAWA TIMUR Tbk. CABANG PASURUAN

The purpose of this study is to know the procedure of my savings at PT. Bank Jatim Branch of Pasuruan. Second, developments on my savings products. Third, the obstacles in the implementation of marketing strategies and how to overcome them. Fourth, the implementation of marketing strategy Tabunganku. The type of research used is descriptive qualitative, that is describe or describe clearly the information obtained by interview and observation techniques. The results of the research that the procedure of opening Tabunganku at PT. Bank Pembangunan Daerah Jawa Timur Tbk. The Branch Office is generally the same as any other bank procedure. Second, the results obtained from the development of Tabunganku always increase. Third, the results of the research obtained from the obstacles in the marketing of the lack of society of the importance of saving at an early time and solutions about it the bank went to schools to do prospects. Fourth, the results obtained from the implementation of marketing strategy by PT Bank Jatim by combining the process of Segmenting, Targeting, Positioning is very efficient. The conclusion of the research that has been done, PT. Bank Jatim Branch Kejapanan to keep improving the sales quality