Decisions related to integrated cultural and natural heritage are increasingly complex due to the multiple-use nature of goods and services provided by the environment, the difficulty in monetary evaluation of intangible heritage and the involvement of a large number of stakeholders. Multiple perspectives are thus required to align social and ecological values to promote sustainable solutions for heritage management. In this context, multi-attribute value techniques can be used to synthesize stakeholder preferences because they can accommodate conflicting, multidimensional and incommensurable objectives. The present paper proposes an experimentation employing the Multi-Attribute Value Theory (MAVT), which is a specific Multicriteria Analysi...