The introduction of the concept of sustainable development in the field of cultural heritage preservation has stressed the importance of a holistic approach. Achieving a balance among cultural significance retention and economic development is a challenging goal, even more for fragile and vulnerable contexts with limited economic and social resources, low return expectations and a huge tangible and intangible cultural heritage. Given such a complexity decisions about where to place valorisation interventions with the purpose to activate synergies with existing projects and trigger economic and social development processes require to be based on robust evaluation methodologies. According to this instance, Spatial Multicriteria Analysis (SMCA...