TINDAKAN SADAR WISATA PEDAGANG KAKI LIMA DALAM MENCAPAI SAPTA PESONA PARIWISATA DI ALUN-ALUN KOTA BATU

Sadar Wisata is a thing that currently intense and more strived by the Ministry of Tourism of the Republic Indonesia. Sadar wisata is a term that intended as an participation and support of all components of society to encouraging the development of tourism in a region aims to improve the welfare of the people. Of the definition, sadar wisata described among others, by raising awareness of the public to be ready to play a good host and realize, afford and willing to create the elements: Safe, Orderly, Clean, Cold, Beautiful, Friendly and Memorable, or known as a sapta pesona. This current research aimed at to delving about acts of sadar wisata to small business entrepreneurs are street vendors in Batu Town Square in reaching a sapta pesona. The method used in this study is a qualitative approach and type of this research is phenomenology. The technique of determining subjects in this study is using purposive sampling, with the criteria of street vendors who are in Batu Town Square which has different types of merchandise and a unique or creative. Subjects totaling is 6 people. Data were collected by observation, interview, and documentation. The theory used to analyze this research is Max Weber’s theory, Social Action. The result of this study indicated that street vendors in Batu Town square has done the actions, the action reflects sapta pesona that support the achievement of sapta pesona. Sapta pesona that has been achieved will realize the sadar wisata of street vendors in the town square Batu