Analisis Faktor-faktor yang Mempengaruhi Pendapatan Usaha Minuman Waralaba di Kota Solo Tahun 2017

The research aims to analyze the influence of Product Diversification, Price, Marketing Cost, and Product Development to Beverage Franchise Income in Solo in 2018. The type of data used in this research is time series data which obtained from cross section data with the respondents of the beverage franchise owner. The analysis method to estimate the impact of these variables is multiple linear regression or Ordinary Least Square (OLS). The result showed that the variable of Product Diversification, Price and Marketing Cost have significant influence to Revenue, while Product Development variable have no significant influence to Revenue