ANALISA STRATEGI PEMASARAN IKLAN PADA WEBSITE MACINDOSTV DENGAN MENGGUNAKAN SWOT

SUPRIYADI. 2008. 8223088141. “Analysis Of Advertising Marketing Strategy At MacindosTV Website Using SWOT ”. DIII Marketing Management Studies Program. Department of Management, Faculty of Economics, State University of Jakarta. This paper has a purpose to know describe the marketing strategy that has been done by MacindosTV. The method used in this Scientific work is a qualitative descriptive analysis of the data collection methods literature and secondary data. From the results of the writing can be seen that describe the marketing strategy that has been done by MacindosTV. Based on the observation and study author, as well as interviews with the owner MacindosTV, the marketing strategy that has been done by MacindosTV, as follows: a. Products, b. Price, c. Distribution channels, d. Promotion, e. Individual (Human Resources) f. Process, and g. Physical Environmen