ANALISIS SWOT PADA STRATEGI PEMASARAN PRODUK SEPATU NIKE DI TOKO GOLDEN GOAL

OKVALY TAQUAL. 2015. 8223118219. Analysis SWOT on Marketing Strategy Nike at the Store Golden Goal. Marketing Diploma Studies Program. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine the marketing strategy in Stores Golden Goal. The method used in this research is descriptive analysis by using data gathered through literature studies, interviews and documentation. From the results of this research is that the marketing strategy and SWOT conducted stores Golden Goal includes product, price, promotion, place, and person. While the discussion on the SWOT includes strategies SO, WO strategy, strategy ST, and WT strategy