ANALISIS SALURAN DISTRIBUSI PADA PT. BHINEKA USADA RAYA JAKARTA MELALUI SISTEM SWOT

BINAR SUDIBYO. 2014. 82231082833. Analysis of Marketing Channel at PT. Bhineka Usada Raya Using SWOT System. Marketing Diploma Studies Program. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine the implementation of marketing channel in PT. Bhineka Usada Raya. The method used in this research is descriptive analysis using data collected through a literature study, interviews and documentation. From the results of the study shows that PT. Bhineka Usada Raya has implemented nine functions of marketing channels such as gathering customer information, promotion, negotiation, ordering, financing, risk taking, physical, payment and title. But in the process of ordering is less efficient because it has not used the e-catalog system