This paper deals with the changes in the conception of human resources management of a company in current market environment. The first part characterises the traditional conception of the personnel management common in domestic companies and briefly describes its main tasks. The directions the HR management should follow at present and especially in the future are presented in the second part. The following scopes are mentioned above all: creation of flexible organisation structures, improving selection and recruitment of employees, aiming at the continuous development of the employees' potential and lifetime aducation, selection of appropriate means of motivation and removing bureaucratic barriers. Theoretical considerations are comleted ...