Promotional strategy of Taipei County Hakka Museum

[[abstract]]Promotional strategy of Taipei County Hakka Museum Abstract This paper presents the promotional strategy of Taipei County Hakka Museum. It is composed of The Qualitative Methods and used regression and SWOT analysis to verify data collected by data collection、document checking、deep visiting. Through examination of current status of the Museum, it explores the relationship and effectiveness between the Hakka districts and local cultural industry from objectives of the Museum and revenue prospects to evaluate whether to create cultural value-chain and benefit local creative industry. Establishment of Hakka cultural districts not only can make Hakka cultural and local industry to be evaluated and understood more but also propose development plan and policy for local cultural industry. By studying interaction of Hakka cultural parks and Sanying districts, looking for a strategy to prosper local and Hakka cultural industry, create industry value-chain and promote local economy. It also prevents the park from its notoriety and increases its visitors. Establishment of the Taipei County Hakka Museum is difficult and costly so that it should provide all original function and effect, and most of all should be the best practice for other museums. According to this research, the suggestions are as below: 1. Development of Internal organization is limited; governmental funding is the only revenue. 2. The Park Chief Officer and employee is changeable, man power is shortage, and traffic is inconvenient. It should be improved after establishment of Taipei County Hakka Bureau. 3. All restaurants and stores in the cultural districts areentrust other company to manage, lack of ownership. It should be changed after the contracts are expired. 4. Lack of interaction with media and the press, it should allocate the budget to create awareness. 5. Without good cooperation with local cultural industry, it should invite more enterprises to promote a creation of Hakka cultural image and local industry. 6. The parks should move forward to multi-dimension business model and study a strategic for promotion of Hakka culture and creation to be a reference for operation and promotion in the further. Keyword: Culture，Hakka culture，Cultural districts（Cultural Parks），Creative industry， Cultural Value-China ，multicultural