The Strategy of Culture Industry in the Museum －A case study of Taiwan Folk Arts Museum

[[abstract]]Modern museums are trend to be diversification. Besides the traditional reservation, exhibition, educational function of the museums, and the economic of people's disposition growing up in recent years, the museums become the latest recreational places. It has the closer connections with the local tourism, and to take on the responsibilities of the business continuity simultaneously. In recent years, industry of cultural has become an important strategy that promotes local economic revitalization and cultural heritage preservation. By reproducing the culture, it will stimulate the consumption activities, and eager to be the goal of traditional industry cultural inheritance and promotion. This research anticipates upgrading the cultural and social development of museum by means of strategy of culture industry, to conclude both education and the function of marketing at the same time, and convey the marketing by interviewing. According to the findings, Taiwan Folk Arts Museum is currently on implementation of culture industry Strategy is still embryonic stage, in the character strength, financial integration with the industry, there still need to explore and effort. In consumer surveys, "space atmosphere creating" and "with the local industry and features" are the most important for museums. A lesser extent are "food providing" and "course experience and performance activities". "Gift Corner merchandise" and " exhibition" need to strengthen in the future. In related industrial development, it may be planning "experience of performing activities pay" in the future; Development of fusion show the "rich imagery of museum’s goods", "practical creativity refined products" and "the greatest treasures" have most economic potential. At meal, On the local the most popular choice is integrate with the development the Museum imagery dishes. In future marketing strategy, through activities of organized, public relations and media strategies to use to establish and enhance the vitality and creativity of local culture industries and cultural connotation. While increasing the local co-operation between museums and related industries to expand producer and consumer-oriented cultural activities to local the impact of culture industries. Combine with culture and economic to achieve the revitalization goals of local culture industries. Key words: Culture Industry, Museum, Industrial Development, Cultural Economy, Consumer Survey