Add to ORKGThe paper deals with the importance of web page optimization. Internet and its characteristics are shown in the beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information that people are seeking and should also be ranged as high as possible in the search engines. The fact is that almost every search begins through a search engine. The basic tool that is used here are words that describe your search area and are called keywords. Examples are showing us the differences between optimized and not-optimized pages. Article deals with the basic examples of a page optimization (on-page optimization) and also web page optimization outside the page (off-page optimization). Further on we c...