STUDY OF SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a technique that comes under internet marketing and plays a vital role in making sure that the site is a success and it gets maximum number of views. One can’t expect their site to get optimized and gain the top ranking over a fore night, optimizing a web site is a tedious and time taking process and requires a certain level of expertise which only trained professionals have got. This procedure is compulsory to market and advertise your product in the market and hence attain a good reputation in the global market scenario. So aim of this paper is to describe some strategy which can optimize the rank of a website in search engine