Search Engine Optimization and Its Importance for Business Visibility and Branding

In the era of Information age, it is common for a business to have an online presence on the Internet. However, presence is not enough, the business has to be clearly visible on the Internet whenever people search for the product, service or resource provided by that business in order to survive and thrive in an increasingly competitive market. As a result, search engine marketing (SEM) in general and search engine optimization (SEO) in particular is an essential tool that can be applied to develop and improve the visibility of business’s website and branding on the Internet. The aim of this thesis is to study what search engine optimization is and how it can be implemented properly for commissioner’s website Senstore to bring more traffic and potential customers to the website. Besides, other concepts and terms that are closely related to Search Engine Optimization are explored in order to have wider and deeper understanding of the topic. Furthermore, a Search Engine Optimization plan is also created with the intention to provide the commissioner a reference document to use in their future marketing campaign. This thesis report is divided into three main parts. The first part is theoretical background about Search Engine Optimization and its related terms and concepts. Books, online blogs and articles from trusted sources in the filed are carefully selected as references for the background. The second part is the implementation of learning knowledge to optimize the commissioner’s website. Programming and manipulating source code are main methods in this part. The final part is the result of the whole process. Google Analytics is used as a tool for analyzing and measuring the success of the optimization