About one third of the drugs currently available on the market address cell membrane-integrated G protein-coupled receptors (GPCRs). As such, the histamine H2 receptor (H2R) and the β2-adrenergic receptor (β2AR) have been successfully targeted in the treatment of frequently occurring gastric disorders and asthma, respectively. The novel histaminergic GPCR, the histamine H4 receptor (H4R), is currently in the focus of clinical trials as a promising target in the therapy of asthma and allergic rhinitis. However, being involved in many (patho)physiological functions, the H2R, H4R and β2AR gain great interest in academia and industry because of their potential to both, enable novel and to improve established therapeutic interventions. The firs...