Donetsk state University of management ROLE OF MARKETING IN THE ACTIVITIES OF THE NONCOMMERCIAL SUBJECTS

A non-commercial organization (NCO) is an organization which does not have profit as a main objective of its activities. It can be created for achieving social, charitable, cultural, educational, scientific and management purposes in such spheres as protection of citizens ' health, development of physical culture and sport, satisfaction of spiritual and other nonmaterial needs of a person, protection of rights and legitimate interests of other organizations, as well as for other purposes, aimed at the achievement of public goods.[2] All non-profit subjects can be divided into three types: 1. State non-commercial subjects (bodies of the state, legislative, executive and judicial power; local organs of state power and management; budgetary enterprises and organizations of health care, science and culture; the state power structures, etc.). Marketing of these organizations includes the following activities:- activities to promote and inform the population of the concepts and programs of economic and social development, improve the defense capabilities and security of the country and etc.- activity on attraction of patients, students, scientific ideas, knowledge, cultural values, etc