Promotion and marketing strategies of the cultural institution Chodovská tvrz

In my paper I present marketing and promotion of activities of a non-profit organization Chodovská tvrz. The theoretical part deals with the definition of marketing in general and then analyzes the specifics of the application of marketing in non-profit sector. The theoretical part is closed by the chapter dealing with the general characteristics of the local culture. The practical part of this work presents the history and current situation of Chodovská tvrz. Other chapters deal with the marketing and Public relations of this institution. Then the work states the structure of the budget for marketing and focuses on specific marketing approaches for individual projects and tries to give recommendations for improvement. The last part characterizes local cultural environment of the institution