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There are many individuals who have contributed to the success of this study and who need to be recognized for their contributions. Foremost, this study would not have been possible without the guidance of my thesis supervisor, Dr. Eric MacIntosh. His leadership, knowledge and endless support were extremely helpful and made the completion of this research possible. A big thank you goes out to the members of my committee, Dr. Norman O’Reilly & Dr. Benoit Séguin. Their knowledge and expertise were also very helpful and their feedback and recommendations played a key role in this study. I would also like to thank the members of the Ottawa Sports and Entertainment Group who gave me an opportunity to do this case study and were a pleasure to work with. An additional thank you goes out to my colleagues at the Canadian Olympic Committee who have supported me through these last few months and made the completion of this project possible. A special thank you goes to my supervisor, Jessica Bromley for supporting me through this process and teammates Andrée St-Éloi-Chartrand and Derek Covington for all of their extra efforts during my time away. Last but not least, a big thank you goes out to my friends and family for their endles