Add to ORKGWhile blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others. © 2007 Elsevier Inc. All rights reserved
UnrestrictedThe media environment is transitioning into a landscape where both online and traditiona...
The central idea of our project is focusing on the effects that companies have on the public through...
textWith the continual expansion of social media, organization-public relationships (OPR) have becom...
Much of the focus of academic literature on blogging in public relations has focused on blogs as rel...
Public relations has been defined as a powerful tool in building relationships with the target audie...
This article reports on a three-year-long international survey of public relations practitioners exa...
Technological advances such as the printing press, telephone, radio, television, facsimile machine a...
As the blogosphere continues to grow, understanding the characteristics and motivations of key play...
This article reports on a three-year-long international survey of public relations practitioners ex...
The research focused on blogging as a concept and its impact on selected online business and blogger...
We all know, that blogs have taken the Internet by storm. Millions of people are posting their thoug...
The research aims to find out whether the responses of bloggers and public relations practitioners h...
The development of information and communication technologies has implications of many kinds in the ...
This seventh annual survey measuring how social and other emerging media are being used in public re...
The Weblog, or 'blog' as it is more commonly known, is reshaping the traditional mediasphe...
UnrestrictedThe media environment is transitioning into a landscape where both online and traditiona...
The central idea of our project is focusing on the effects that companies have on the public through...
textWith the continual expansion of social media, organization-public relationships (OPR) have becom...
Much of the focus of academic literature on blogging in public relations has focused on blogs as rel...
Public relations has been defined as a powerful tool in building relationships with the target audie...
This article reports on a three-year-long international survey of public relations practitioners exa...
Technological advances such as the printing press, telephone, radio, television, facsimile machine a...
As the blogosphere continues to grow, understanding the characteristics and motivations of key play...
This article reports on a three-year-long international survey of public relations practitioners ex...
The research focused on blogging as a concept and its impact on selected online business and blogger...
We all know, that blogs have taken the Internet by storm. Millions of people are posting their thoug...
The research aims to find out whether the responses of bloggers and public relations practitioners h...
The development of information and communication technologies has implications of many kinds in the ...
This seventh annual survey measuring how social and other emerging media are being used in public re...
The Weblog, or 'blog' as it is more commonly known, is reshaping the traditional mediasphe...
UnrestrictedThe media environment is transitioning into a landscape where both online and traditiona...
The central idea of our project is focusing on the effects that companies have on the public through...
textWith the continual expansion of social media, organization-public relationships (OPR) have becom...