Blogging 101: Introducing blog management into the public relations curriculum

The Weblog, or 'blog' as it is more commonly known, is reshaping the traditional mediasphere. Blogs are playing an important role in educating, entertaining, and serving as legitimate news sources as the impact of new media continues to grow. A recent Pew Center Study found that nearly 30 percent of all Internet users regularly read blogs (Pew Center, 2005), and current estimates place the number of active blogs at more than eight million (Project for Excellence in Journalism, 2006)