EXPLORING FUTURE DEVELOPMENTS IN INTERNATIONAL OLIVE OIL TRADE AND MARKETING: A SPANISH PERSPECTIVE

This article forecasts the main trends and likely developments affecting the Spanish olive oil export business over the next decade. A Delphi survey was conducted in 1999 with a highly-qualified panel of experts from the olive oil sector who, over two rounds of mailings, contributed their judgments about export prospects for the Spanish olive oil sector. Issues discussed include expected trends in world olive oil supply and demand, the likely implications of the major impending changes in the macroeconomic and regulatory setting, the characteristics of potential markets, the strengths and weaknesses of the Spanish olive oil export industry, and the key international marketing variables for the future. [EconLit citations: F140, Q130, Q170]