Prospects for Olive Oil Marketing in Non-Traditional Markets

Abstract: This paper explores current and expected trends for olive oil marketing in non-traditional markets. Quantitative indicators and qualitative interpretations are presented in order to assess olive oil demand enhancement possibilities in these markets. The research argument is developed around two principal axes: 1) the rationales behind the need to foster olive oil international expansion outside producing markets, 2) modes of market access and marketing strategies to gain new markets and to achieve sustained competitive advantages