The following bachelor thesis deals with the analysis of tourism in Jičín and surroundings. The aim of the thesis is to analyze tourism in Jičín and surroundings and to make suggestions for further tourism development. The thesis consists of five chapters. The first chapter defines the elementary terms from the field of tourism. The second chapter includes basic information about the town, its history and institutions involved in the development of tourism in the destination. The third chapter specifies tourist attractions and tourism infrastructure. The fourth chapter is concerned with the analysis of tourism supply and demand as well as promotion and strategic documents. Based on a SWOT analysis, tourism in Jičín is evaluated and suggesti...