Analysis of tourism in a chosen city (Vodňany)

This bachelor's thesis focuses on an overall analysis of tourism in Vodňany. The aim is to describe the current situation, assess the potential of the town for tourism and to propose recommendations and measures to further development. The theoretical part deals with the characteristics of tourism in general, then with urban tourism and its potential benefits for the town. The analytical part describes conditions for the development of tourism in the city, including the characteristics of tourism offer, SWOT analysis and it describes in detail plans for the future. At the conclusion evaluation of competitiveness in the South Bohemia region is included