The bachelor thesis is focused on the valuation of preferred stock title BMW with normalization of profitability from business cycles. In first two chapters, the company is subjected to the analysis from the point of its main geographic segments as well as the point of its profitability, together with factors influencing the earnings. The analysis of the main geographic segments scrutinizes the contemporary situation of these markets and the position of the company on each of them. The analysis of profitability is aimed on very earnings of the company, on the partial adjustment of these earnings and on the identification of crucial aspects that affect the profitability. The whole purpose of the third chapter is the normalization of profitab...