Add to ORKGThe diploma thesis deals with setting of market value of the company Budejovicky Budvar as of 31. December 2009. The theoretical part of this thesis describes risks and difficulties that can be encountered by each professional valuator while evaluating a particular business. Practical part of the thesis consists of strategic analysis, which focuses on assessing and estimating of the target's market. Financial analysis covers financial position of the company and leads in analysis of the value generators and compilation of a financial plan. The actual valuation is based on discounted cash-flows attributable to the shareholders. The business valuation also estimates the value of the brand