Sports marketing

This work is dedicated to Sports marketing and its application in modern sport called Pole dance. The thesis integrates the reasons and the emergence of this sport into the overall history of sport. It describes the roots of pole dance and its important milestones. Also it deals with contemporary organizations and todays needs of sponsorship and thus logically opens up the possibilities of applying the modern methods that today successfully brings marketing and its dynamically developing Sports marketing to other branches of business and sport. The work also sets the right conditions for the application of Sports marketing and its main tools in this attractive and specific sport. In this work the research questionnaire identifies typical pole dance customers and determines the appropriate way of acquiring new customers. Through an interview with an expert are analyzed activities of pole dance organizations in Czech Republic. The interview also evaluates the current situation in pole dance field in Czech Republic and abroad. The main benefits of this work are the determination of effective marketing communication, its destigmatisation and rising up the readers knowledge about this topic