Marketing communication in wushu

Bachelor´s Thesis deals with the specifics of sports marketing and marketing communication of sport wushu in the Czech Republic. The aim of this thesis is to compare the effectiveness of marketing communication of wushu sports clubs. The first part contains a characteristic of sport marketing with a focus on the specifics of martial arts marketing. In the practical part are described four selected wushu clubs from the Czech Republic. Then follows the analysis of the activities of individual clubs and their comparison based on secondary research. Furthermore, the questionnaire is evaluated and analyzed based on the answers of the pupils of selected clubs. The result of the thesis is an analysis of the current state of marketing communication, comparison of marketing communication of selected schools and marketing recommendations