Company Euresis s. r. o. – possibilities of marketing focus

The main goal of this bachelor thesis is to characterize the marketing focus of the gastroenterology healthcare facility. Marketing terminology, which is unique for healthcare industry, is characterized in the theoretical part of this thesis. In the practical part of the thesis selected company is presented together with the evaluation of its current marketing focus. The information mentioned in this part were primarily obtained from expert interviews with the owner of the company and their analyze. Subsequently, the patient satisfaction survey is evaluated. Appropriate recommendations for improvement of the marketing activities of the healthcare facility are presented at the end of the thesis