Importance and use of marketing in a chosen company

The main objective of this bachelor thesis was to identify how the marketing activities are implemented and used in the selected company. The next mission of this work is to explain how the company is interested in its customers and how they are satisfied with the company.The primary data were collected by way of controlled structured interview with the marketing director of "AZ". A final part which is developed by author was to propose any recommendations on the basis of the existing situation. With the results which were based on the analyzes should be proposed changes which can help to improve the current situation in the company "AZ"