Add to ORKGThe main aim of this diploma thesis was compiling a draft business plan for the establishment and further development of the chosen company. It was chosen a franchise concept with fashion clothing. The first part of this work focuses on theoretical knowledge on the matter, which were subsequently used in other parts of practical work. The analytical part is focused on analysis of the environment (external and internal), choosing a suitable location for the business plan and the conditions franchise concept. The actual business plan is then compiled in the design of the work, with an emphasis on the financial aspects of the project