Business Plan Proposal

This bachelor thesis is concerned with a business plan of a fitness centre in the city of Hulín, including financial matters. The analysis of the present situation in the field and my personal experience are taken into consideration. The thesis consists of two parts. In the theoretical part, I describe a business plan and its structure in general and the legal conditions and specifics of business enterprise in Czech Republic. I also deal with several analyses employed at the company. In the practical part, the theoretical business plan is applied to the concrete company, the fitness centre