Contents of a Business Plan

The bachelor thesis consists of three parts: overview of the given matter, methodology and practical part. In the theoretical part the author is focused on the definition of a business plan, what is its purpose and its structure. It is only marginally indicated, what is an entrepreneurship and which are current entrepreneurial trends in the Czech Republic. In order to achieve the objective of the bachelor thesis, it is necessary to analyse the market at first, obtain necessary data and select methods, which will be used for the assessment of the final plan. In the practical part the author is focused on the execution of specific business plan, which includes all factors necessary for the obtaining of foreign financial resources. The most important part of the business plan is basic information about the business, business location, offered product, market analysis and financial plan. Conclusion contains the assessment of the business plan based on selected assessment methods of an investment and it is determined, if such executed business plan can be successful