Marketing study of selected subject

The aim of this diploma thesis is a marketing study of a selected subject. Selected subject is Availpro company, which is focusing on developing and selling software solutions that are facilitating the work of hotel´s management. The main study goal is to provide suggestion that could enhance and improve the Availpro marketing processes. The study is divided into two parts. The first part is the analysis of theoretical information. This information was taken from literature and serves as a necessary foundation to understand the discussed issues. This thesis describes various marketing processes, activities and tools that are nowadays essential for any kind of business. The second part of the study is based on analysis of primary and secondary data. Primary data were obtained from a marketing survey, which aimed at customer satisfaction with Availpro products and services. Secondary data were obtained from internal resources and also from communication with representatives of marketing department. The results from mentioned analysis allowed to formulate some suggestions and recommendation that should lead to improvement of Availpro marketing activities