Add to ORKGThis paper uses a neural network to analyse the interactive effects of strategic planning on hotel performance. Based on the data collected from 100 hotel units the constructs of planning sophistication and planning thoroughness have direct positive effect on overall performance. Conversely, the degree of planning formality and rigidity )even if it is following a market-led orientation) can hamper overall performance
In recent years, neural net-works have become popular in the scientific and business fields. In the ...
Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of...
Tourism development currently represents a very important part of national economics and its develo...
Marketing managers practice in a consistently changing environment necessitating the need for the fo...
Marketing managers practice in a consistently changing environment necessitating the need for the ...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
<p>Marketing practitioners operate in a turbulent environment with increased market competition and ...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
From a strategy perspective, the growth of social media accelerates the need for tourism organisatio...
From a strategy perspective, the growth of social media accelerates the need for tourism organisatio...
This paper examines a neural network method known as the self-organizing map (SOM). The motivation b...
Purpose – This paper aims to investigate the impact of market orientation (MO) on performance using ...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
The banking distribution system is going through a rapid process of change. This research study focu...
This paper focuses on a mechanism by which planners and designers are thought to reduce complexity. ...
In recent years, neural net-works have become popular in the scientific and business fields. In the ...
Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of...
Tourism development currently represents a very important part of national economics and its develo...
Marketing managers practice in a consistently changing environment necessitating the need for the fo...
Marketing managers practice in a consistently changing environment necessitating the need for the ...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
<p>Marketing practitioners operate in a turbulent environment with increased market competition and ...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
From a strategy perspective, the growth of social media accelerates the need for tourism organisatio...
From a strategy perspective, the growth of social media accelerates the need for tourism organisatio...
This paper examines a neural network method known as the self-organizing map (SOM). The motivation b...
Purpose – This paper aims to investigate the impact of market orientation (MO) on performance using ...
Strategic planning is currently back in vogue as a key managerial process. However, despite the volu...
The banking distribution system is going through a rapid process of change. This research study focu...
This paper focuses on a mechanism by which planners and designers are thought to reduce complexity. ...
In recent years, neural net-works have become popular in the scientific and business fields. In the ...
Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of...
Tourism development currently represents a very important part of national economics and its develo...