Marketing managers practice in a consistently changing environment necessitating the need for the formalisation, implementation and evaluation of strategic marketing plans. Nevertheless, despite the advocated benefits of strategic marketing planning, a paucity of empirical evidence makes this notion speculative. This study examines the relationships between strategic marketing planning and performance. The interactive effects of strategic marketing planning and performance are stressed and examined. Findings suggest that the issue is not whether strategic marketing planning affects performance, but rather what marketing capabilities are required to enhance performance. This study extends the knowledge of strategic marketing planning and per...
Despite the importance of thinking strategically when adapting to environmental change, independent ...
Using a sample of small, regional professional service firms, this paper investigates relationships ...
Managers practice in a consistently changing environment necessitating the need for an effective str...
Marketing managers practice in a consistently changing environment necessitating the need for the ...
This paper uses a neural network to analyse the interactive effects of strategic planning on hotel p...
<p>Marketing practitioners operate in a turbulent environment with increased market competition and ...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
Although many marketing text books and a number of studies claim that strategic marketing planning c...
The marketing planning process is said to influence organisational performance. This influence is re...
Abstract This study examines the relationships between marketing planning, market orientation and bu...
Strategy scholars have long debated the value of formal planning, and research has offered inconsist...
This study employed an integrative approach to investigate the influence of external business enviro...
Despite the importance of thinking strategically when adapting to environmental change, independent ...
In spite of its relevance, the effects of strategic marketing on business performance are sparingly ...
Despite the importance of thinking strategically when adapting to environmental change, independent ...
Using a sample of small, regional professional service firms, this paper investigates relationships ...
Managers practice in a consistently changing environment necessitating the need for an effective str...
Marketing managers practice in a consistently changing environment necessitating the need for the ...
This paper uses a neural network to analyse the interactive effects of strategic planning on hotel p...
<p>Marketing practitioners operate in a turbulent environment with increased market competition and ...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
Marketing practitioners operate in a turbulent environment with increased market competition and mor...
Although many marketing text books and a number of studies claim that strategic marketing planning c...
The marketing planning process is said to influence organisational performance. This influence is re...
Abstract This study examines the relationships between marketing planning, market orientation and bu...
Strategy scholars have long debated the value of formal planning, and research has offered inconsist...
This study employed an integrative approach to investigate the influence of external business enviro...
Despite the importance of thinking strategically when adapting to environmental change, independent ...
In spite of its relevance, the effects of strategic marketing on business performance are sparingly ...
Despite the importance of thinking strategically when adapting to environmental change, independent ...
Using a sample of small, regional professional service firms, this paper investigates relationships ...
Managers practice in a consistently changing environment necessitating the need for an effective str...