Service Innovation Model of Religious Industry:A Case Study of Taichung Guang Tain Gong Temple

[[abstract]]At present, there are more than 500,000 registered religious service corporates in Taiwan's Ministry of the Interior, the millions of corporates that have not yet registered religious service corporates, which have led the surrounding industries such as gold paper manufacturing, temple activities, local theater performances , traditional courses, local foods, activities such as God to create the output value is limitless, such as good norms and can improve its quality, will be able to create more than 2 trillion dollars per year output value. With the support of policy, the rapid development of social economy, the improvement of people's quality of life and the high growth of network technology, the Taiwanese religious market needs to introduce modern management and think in service innovation. However, most of the current research on the religious industry is focused on the study of religious and cultural and creative industries and development, the quality of religious services, the educational view of religious culture and creative industries, and the related research on the innovation of religious services. The purpose of this study is to explore the service connotation and service innovation model of the religious industry. The research method is based on the case study method, and the research work of Taichung Temple in Taichung, Taiwan, and the three forms of new work, focus work and consumption chain work In order to analyze the structure, the data collection is based on secondary data, interviews with experts to collect multiple sources of information, to introduce the major service innovation events as the analysis unit. The research and analysis summarizes the innovation of the new type of work, and there are six innovations in the focus work, while the consumption chain work forms the integrated service innovation with the new form work and the focus work. Finally, based on the above results put forward practical management implications