Add to ORKGImport 05/08/2014The main objective of this work is to conduct the stock valuation of Suning Commerce Group Co., Ltd. and forecast its probable price evolution. First, the characterisation of fundamental analysis will be explained. Macroeconomic, industry and company analysis will be described in detail. Main attention will be paid to the indicators and models that will be used latter in the work. Second, the analysis of the macroeconomic environment and industry performance will be stated. The domestic macroeconomy which involves GDP, interest rate, employment situation and inflation, government policy, the business cycle as well as consumer’s sentiment will be shown in detail. Industry structure of Suning Commerce Co., Ltd. and performanc...