CHALLENGES OF PUBLIC RELATIONS IN TOURISM OF REPUBLIC OF MACEDONIA

Research is a contribution enlivening Macedonian touristic industry, through identification of the influence on public relation regarding development and planning of Macedonian tourism growth. Through the process of exploring the role of public relation in Macedonian touristic industry, as part of strategic managing with Macedonian tourism, the study research how public relations can contribute to Macedonian tourism in order to transform into profitable economy, which is particularly important for country’s economic growth. The purpose of this research is to present the importance of PR generally, and particularly the importance of Macedonian tourism with complex surrounding and more complex market of various touristic necessities and desires that need to be pleased. Different methods of analysis, synthesis, observation, comparison, statistical and modeling method were all used in this research. As basic approaches were used description, interpretation, prognosis and final solutions