Business-to-business traceability has historically played an important role in coordinating value chain activities and helping businesses to manage reputational risk. Its use and value, however, have recently extended beyond industry value chain actors alone, and traceability information may now contribute to improving government regulation, and via consumer-facing traceability (CFT) systems to sustainable seafood governance. Implementing traceability can be costly and requires coordination, consequently most systems utilized till date have been in the global North. Yet seafood value chains remain incredibly complex, and the majority of seafood is sourced from the South. This paper synthesizes the traceability literature through an informat...