presentationCan government regulations and company concerns to reduce their reputational and business risk lead to an increase in traceability programs? Are the drivers of traceability attributed to concerns over seafood sustainability, food provenance, quality and safety, fraud, and IUU fishing? These questions suggest there is a change in incentives and seafood companies will introduce traceability because the sustainability of fish stocks, illegal fishing and food safety are inherently important to them. I argue that given the right incentives seafood companies will have a vested interest. The risk of not having a vested interest is that government regulations that actually have any real benefit will only be in more advanced fisheries ma...