Strategi Employee Relations Untuk Meningkatkan Kinerja Karyawan Dan Citra Pada PT Kereta Api (Persereo)

PT Kereta Api (Persero) is a state-owned company engages in the ground transportationservice. To maintain the existence and compete with other transport services is required toprovide optimum service to the community as the train service users to be satisfied with theservices provided by doing a variety of efforts to improve the quality of service for rail serviceusers through various strategies. One of them is an employee relations strategy to improve employeeperformance and company image, because the employees are the spearhead of a companythat have an important role for the progress of the company.This study aims to determine the program or employee relations activities organized bypublic relations to improve employee performance and image of the PT Kereta Api (Persero), tosee the strategy and planning of public relations and employee relations programs especially toimprove employee performance and company image, to know the media used and the constraintsin the implementation of employee relations programs.The method used in this study is a descriptive qualitative research, it is conducted bycollecting factual information that describes existing phenomena, and then identified in order toget a description that can be evaluated. Formulation data with interviews conducted with resourcepersons, observation and literature study.Based on the research conducted, it can be seen employee relations strategies that run onPT Kereta Api (Persero) is divided into programs that consist of various activities, includingprogram management and development of quality human resources, employee welfare programs,socialization programs corporate culture, achievement motivation programs, special events programs,and internal communications media programs. The results from studies show that employeerelations strategies in the PTKeretaApi (Persero) have been regarded as fairly successfulrun because it gives a fairly good response from the employee, be accepted by the employee andthe employee has been satisfied with the various activities organized by public relations at PTKereta Api (Persero). Public Relations of PT Kereta Api (Persero) play a role in establishing andmaintaining good relations and mutual understanding between the company and public so thatcan create a positive image of the company. For that reasons employee relations should beestablished well in order to provide satisfactory service to customers. The most important elementin employee relations is communication employees