PERAN HUMAS PT INDUSTRI KERETA API (INKA) PERSERO (Studi Deskriptif pada bagian Humas PT Industri Kereta Api (INKA) Persero)

Public Relations is a field that handles all forms of internal and external communication of the company and perform functions in supporting management activities. This research is a qualitative research that aims to find out how the Role of Public Relations owned by PT Industri Kereta Api (INKA) Persero regarding task forces, roles and operations, as well as PR activities in supporting the needs of company management with commercial and non-commercial purposes. This research uses a qualitative research approach using descriptive methods. Data collection techniques used in this study were observation and documentation. So that the description of the data obtained will be written in narrative form. The focus of this research is only focused on the Public Relations and Protocol Section of PT Industri Kereta Api (INKA) Persero. In this study, researchers used several relevant theoretical concepts namely, Public Relations & Media Communication Management Rosady Ruslan, Public Relations Management Rhenald Kasali, the theories of Philip Kotler and Gary Armstrong, Operationalization of Public Relations outlined by Onong Uchjana Effendy. From the data analysis conducted, Public Relations has a role in the company to foster good relations with internal and external public companies. Responsible for delivering information and receiving reciprocal responses and evaluating. Public Relations is also a communication facilitator with the aim of maintaining communication and establishing relationships with internal and external publics, helping in solving company management problems, and forming a positive public / community image of the company