We study an invariant of dynamical systems called naive entropy, which is defined for both measurable and topological actions of any countable group. We focus on nonamenable groups, in which case the invariant is two-valued, with every system having naive entropy either zero or infinity. Bowen has conjectured that when the acting group is sofic, zero naive entropy implies sofic entropy at most zero for both types of systems. We prove the topological version of this conjecture by showing that for every action of a sofic group by homeomorphisms of a compact metric space, zero naive entropy implies sofic entropy at most zero. This result and the simple definition of naive entropy allow us to show that the generic action of a free group on the ...