The purpose of this article is to explore the development of a norm that emerged during a period of unqualified American hegemony - the Responsibility to Protect (R2P) - and to ask what the rise of China means for R2P norm entrepreneurs like Australia. It argues that by underpinning great power identity claims, which are instantiated by the assertion of normative positions occasionally at odds with liberal states, the rise of China has helped to highlight the contested nature of the R2P norm, in particular the license it notionally gives to the pursuit of externally imposed regime change. Drawing on an innovative combination of critical constructivism and philosophical pragmatism the paper argues that liberal states can better promote R2P i...