The contemporary study, making and wearing of national costumes worn in 19th-century Estonian peasant culture requires both good knowledge of the objects and an awareness of the understandings, attitudes and world view related to peasant culture. This article sheds light on the values associated with the national costumes worn in the parish of Vändra. It concentrates on the rational way of thinking connected to national costumes and related aesthetic and moral beliefs. The term “rationality” here denotes, first and foremost, reasonable and purposeful behaviour arising from practical considerations. The study of meaningfulness sheds light on the background and objectives of the aesthetic choices underlying the design of national costumes, bu...