Add to ORKGAdopting historical methods, we examine commercial mythmaking centered upon the first Italian fashion shows (1950s-1970s). Documenting the emergence of Italy as a fashion country and rivalry among cities to become Italy’s fashion capital, we demonstrate that before national mythmaking can occur, local marketers must be mobilized towards common marketing goals
This paper aims to highlight the main initiatives undertaken in the fashion sector in Italy and Fran...
This paper deals with the role of brands in the emergence of the Italian fashion business. Starting ...
The article aims to provide a critical insight into the history of the Italian fashion business from...
Adopting historical methods, we examine commercial mythmaking centered upon the first Italian fashio...
We analyse the emergence of Italy as a fashion country with a reconstruction of the history and impa...
This paper investigates how professionals within the Italian fashion industrycollaborate and communi...
Although Italian fashion after World War II arose from a context seemingly unattached to history or ...
The Italian fashion industry rose to a position of international prominence in the second half of th...
“Made in Italy” is an indication of origin, recorded and rooted in history, society, and the imagin...
International audienceThis paper aims to highlight the main initiatives undertaken in the fashion se...
The history of Italian fashion and design through anthropological approach. Fashion industries and E...
The book is addressed to Italian fashion after World War II, and analyses an historical period essen...
Italian fashion system has always been part of the excellence of the Made in Italy, as shown by both...
This dissertation aims to shed light on the circumstances that allowed Italy to become a reputable c...
Emanuela Scarpellini Italian Fashion since 1945 A Cultural History Palgrave MacMillan (2019) In...
This paper aims to highlight the main initiatives undertaken in the fashion sector in Italy and Fran...
This paper deals with the role of brands in the emergence of the Italian fashion business. Starting ...
The article aims to provide a critical insight into the history of the Italian fashion business from...
Adopting historical methods, we examine commercial mythmaking centered upon the first Italian fashio...
We analyse the emergence of Italy as a fashion country with a reconstruction of the history and impa...
This paper investigates how professionals within the Italian fashion industrycollaborate and communi...
Although Italian fashion after World War II arose from a context seemingly unattached to history or ...
The Italian fashion industry rose to a position of international prominence in the second half of th...
“Made in Italy” is an indication of origin, recorded and rooted in history, society, and the imagin...
International audienceThis paper aims to highlight the main initiatives undertaken in the fashion se...
The history of Italian fashion and design through anthropological approach. Fashion industries and E...
The book is addressed to Italian fashion after World War II, and analyses an historical period essen...
Italian fashion system has always been part of the excellence of the Made in Italy, as shown by both...
This dissertation aims to shed light on the circumstances that allowed Italy to become a reputable c...
Emanuela Scarpellini Italian Fashion since 1945 A Cultural History Palgrave MacMillan (2019) In...
This paper aims to highlight the main initiatives undertaken in the fashion sector in Italy and Fran...
This paper deals with the role of brands in the emergence of the Italian fashion business. Starting ...
The article aims to provide a critical insight into the history of the Italian fashion business from...