Assessing the museum visit experience

This contribution explores the influence of interactive mediation tools on the art museum visit experience. Its theoretical foundations are the consumption experiential approach (Bourgeon et Filser, 1995 ; Filser, 2002 ; Holbrook et Hirschman, 1982 ; Roederer, 2008) and the museum interactive visit experience (Doering et al. , 1999; N’Gary et Petr, 2012 ; Pallud et Monod, 2010 ; Walls et al. , 2011). We propose the development of a scale to measure the art museum visit experience. On a managerial level, this study may help museum professionnals to reach their different targeted audiences, to measure the contribution of their interactive mediation tools, and consequently increase frequentation