Available at:http://ro.uow.edu.au/apme/vol1/iss5/10 Globalisation And Localisation · Dynamic Processes Of Cultural Change

Debates on media globalisation and its cultural implications havetaken on a new significance in theface of vast changes in communication technology andeasyaccessibility to diverse information channels. This article sketches some of the major theoretical perspectives on thestudy of media globalisation and its consequences on national cultures, and provides a critique of the major weaknesses and problems of these conceptual models. It concludes with a discussion of frameworks, especially thatofintercultural communication which theauthor contends is perhaps mostsuitable to understand theprocess ofcultural integration anddisintegration. lndrajit Banerje