Green Banking: green financial products with special emphasis on retail banking products

Green finances are located in an intersection of financial industry, economic growth and environment with its legislation. It is a natural trend that arose from the shift from profit only, to a new goal that lies in equilibrium between nature, profit and people. As a global trend, promoted by the most influential international organizations such as WTO, UN, G20 etc., green growth is set as one of the top priorities. This paper will show potential of green finances, and present the most important green financial products. Special emphasis will be put on green products of retail banking, such as green cards, green car loans, green mortgages etc. These products strengthen environmental causes, such as high fuel efficiency, clean energy and eco-friendly activities. Paper will show the positive impact both on the side of the provider of the products, given that the demand for green products is constantly increasing, and for the users, as it provides products with lower costs